FranchiseVitalsAbout

Cleaning

Two Maids Franchise

A residential home cleaning franchise providing recurring house cleaning services within an exclusive designated territory.

Opening more locationsFounded 2013HQ: Birmingham, AL

Every franchisor has to file a document called an FDD before they can legally sell you a franchise. Buried in it are the two things a sales rep won't volunteer: what you'll actually spend to open, and whether existing locations are opening or closing. That's what's below, pulled straight from Two Maids's own filing.

What it costs to open

From the filing's investment breakdown -- not a "starting at" number a sales rep quoted you.

Franchise fee

$59,950

Total to open

$93,440$149,890

Ongoing royalty

7% of gross sales

What you'd actually spend, over time

The upfront cost is only part of it. Plug in what you expect a location to bring in, and see the real total once royalties over a few years are added on top.

Used to work out your royalty payments and your profit estimate below -- we don't assume a number for you.

Total cost of ownership over 5 years

$268,440$324,890

Startup investment

$93,440$149,890

Royalty per year (7%)

$35,000

Total royalty, 5yr

$175,000

When would you break even?

Revenue alone doesn't tell you this -- it depends on what's left after rent, labor, and everything else. Two Maids's FDD doesn't disclose a reliable profit figure (most franchisors don't), so this starts from a typical cleaning profit margin (~20%) and applies it to the revenue you entered above -- adjust the percentage to your own realistic estimate.

%$100,000/year

Defaulted to a general cleaning industry benchmark, not a figure from Two Maids's own filing -- this is a starting point to adjust, not a promise about what franchisees actually make.

At that profit, you'd break even in about

0.91.5 years

Weigh that payback period against what you already know: Two Maids is opening more locations. A long payback period on a shrinking brand is a very different bet than the same payback period on a growing one.

Is Two Maids actually growing?

Franchisors have to report, every year, how many locations opened, closed, or changed hands. Most franchise sites never show you this. Here it is:

Locations opened vs. closed, by year

Growing

From Item 20 of Two Maids's FDD, the section franchisors use to disclose real openings and closings.

YearFranchised units, startFranchised units, endNet change
20229199+8
202399118+19
2024118144+26

Most recent year (2024): gained 26 franchised units, ending the year at 144 total.

Where this came from: California DFPI Registration Renewal, App ID APP00002233, filed 4/29/2025, effective 9/16/2025. FDD issuance date April 22, 2025. You can pull the same filing yourself from the California DFPI's public franchise search. Filed 2025-04-29. None of this is investment advice -- get the franchisor's current FDD and talk to a real attorney or accountant before you sign anything.

If you see a different unit count elsewhere: franchisors only have to refile their FDD annually, so the numbers here can run 6–18 months behind a franchisor's own real-time marketing claims -- which often aren't independently verified, and sometimes count signed-but-not-yet-open locations. A gap isn't necessarily an error on either side; it's two different snapshots in time from two different sources.